2026 Summer Camps are open for registration. Spots are filling. Reserve yours today →
Our Coaches · The Bench Behind The Brand

Hall of Fame head coach. Deep bench underneath.

GSH was built by a coach. It's run by a team. From Josh's philosophy of "golf as a game for a lifetime" to the instructors who turn that into Tuesday afternoon sessions, every member of our staff shares the same playbook.

Josh Alpert, Founder and Head Coach of Good Swings Happen
Founder · Head Coach

Josh Alpert.

Founder, Good Swings Happen · Junior Golf Director, FlowCode

Josh has spent more than 25 years building golfers, not just teaching swings. His career runs from junior tour development to Hall of Fame instruction, but the throughline has always been the same: golf works best when it's coached as a lifelong pursuit, not a series of corrections.

He built Good Swings Happen as the place he wished existed when he was first coaching kids. A space where technical skill, mental performance, and the love of the game are taught as one thing, not three. Today GSH serves players from age six to college recruits, and Josh is just as likely to be on the practice tee with a beginner as he is dissecting TrackMan data with a tournament-bound junior.

Honors & Recognition

  • CA Golf Hall of Fame Inducted 2024
  • SCPGA Coach of the Year 2023
  • Youth Player Development Award 2018
  • FlowCode Junior Golf Director Current

How Josh Coaches

Three commitments show up in every session he runs. First, no two athletes get the same plan. Second, the mental side of the game is taught from day one, not added on at 13. Third, the goal is always the player at 30, not just the player at 12.

That third one is the part that often surprises parents. Josh isn't building tournament wins for the next age bracket. He's building a foundation that survives the inevitable plateaus, the rough patches, and the years a kid almost quits. The trophies happen along the way.

"Golf is a game for a lifetime, when it is nurtured as such."
JOSH ALPERT
The Rest of the Team

The coaches who run the program.

Josh sets the philosophy. These are the people who deliver it day in and day out, across every age group and every program we run.

Photo: Matt Ferradas

Matt Ferradas

Director of Programs

Matt runs the program engine. From summer camp logistics to weekly academy schedules, if it touches operations, Matt's hands are on it. He also leads our partnership with the Westdrift facility.

Photo: Jackson Nordquist

Jackson Nordquist

Lead Instructor

Jackson is the on-ground lead for academy sessions, clinics, and most of the youth programs running through The Hub. He's the coach kids look up to and the one parents trust to keep things moving.

Photo: Shane Siegelman

Shane "Schmeds" Siegelman

FlowCode & Operations

Schmeds anchors the FlowCode mental game side of the business and is increasingly leading on operational pieces of GSH. He brings the curriculum design background, the energy, and the structure.

Photo: Dan Hecker

Dan Hecker

Hub Instructor

Dan teaches at The Hub across age groups and skill levels. Known for patience, fundamentals, and the kind of session that quietly changes a player's relationship with their swing.

Photo: Scott Robert

Scott Robert

Hub Instructor

Scott runs lessons and clinics at The Hub. Adults and juniors both, with a focus on practical course management and the swing fundamentals that actually transfer.

Photo: Coming Soon

Want to coach here?

We're Always Open

If you're a coach who shares our philosophy and you want to talk about joining the team, we'd love to hear from you. Send a note to hello@goodswingshappen.com.

The Coaching Philosophy

Different coaches. Same playbook.

Whether you're working with Josh, Jackson, Matt, or anyone else on the team, the underlying approach doesn't change. We coach the EDGE framework. We integrate the mental game. We build players for the long arc of the game, not just this season.

That consistency is what makes a multi-coach program feel like a single coaching practice. It's how a kid who started in summer camp can move into the academy, then elite training, and never have to relearn how their coach is going to talk to them.

Free Weekly Newsletter

The EDGE Playbook.

The newsletter for parents of young athletes who want to coach the long game. Mental performance, development habits, and the kind of advice we share with families inside the academy, delivered every Monday.

  • One mental performance idea you can use this week
  • A coach's note on what we're seeing in our players
  • The book, podcast, or article worth your time
  • No fluff, no spam, no pitching programs
Subscribe Free →
Unsubscribe anytime. Written by Josh and the GSH team.
The EDGE Playbook
Coaching the long game.
A weekly note for parents of young athletes, from the coaching team at Good Swings Happen.
  • The Drill p.1
  • Mental Mantra of the Week p.2
  • What We're Reading p.3
  • Coach's Note p.4
Monday Edition